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Editorial Resources
has provided editorial advice for over 10 years on almost all the
marketing materials of our architectural and urban design/planning
practice. Plain English and a direct, easy to read style are fundamental
to our written communications. Janet Neustein’s ability to edit
our copy has been instrumental to the very positive feedback we have
received from many clients over many years. |
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Michael Harrison
Director, Architectus |
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| Listening
to client requirements |
| Liaising
with clients and designers |
| Tailoring effective
communication |
| Choosing the
right words to convey messages |
| Creating a
logical flow of ideas |
| Ensuring expression
is appropriate to context and audience |
| Avoiding ambiguity,
tautology, verbosity, and jargon |
| Eliminating errors
in typing, spelling, punctuation, grammar, syntax |
| Enhancing readability |
| Checking consistency,
graphics, layout, cross references, collation |
| Co-ordinating
text, photography, design, artwork, and printing
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